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The Project reimagines the interior office spaces for a pioneering Virtual Entertainment Company that is shaping the next generation of K-pop idols.
The design is based on the concept of ‘Sur-realism’—a reality beyond reality—where the company’s brand identity is seamlessly integrated into the architectural space.
The goal was to create a self-contained environment that feels both immersive and unexpected.
A key feature of the design is the infinity plane used for both the ceiling and floor, creating the illusion of a boundless space. Curved walls, placed like sculptural figures, add movement and visual interest, shaping a dynamic and engaging atmosphere.
The contrast between these fluid forms and the infinite surfaces creates moments where the familiar shifts into the unexpected.
The result is a workspace that challenges perception, with a second sky appearing within the building and unexpected pockets of space forming naturally through the interplay of volumes. This approach not only enhances the spatial experience but also reflects the company’s forward-thinking and innovative spirit.